2011/07/14

Journal 5 #

     This week, we show about role play of each other groups. I like to show Narin group, I like Tub Tub danced by Bellar. My group shows recruitment singers and show step recruitment. This job I like Mew and Mai because they can show’s power about dancing and singing. It’s very funny <fun> eiei.^^
     Today, it make me knows step recruitment of each other works. And this week, Teacher teach about the selling points of each product so that, students will understand the purpose of the advertisement.

2011/07/12

Journal 4 #

    Today,I know about products. Product are divided into 2 types are tangible and intangible.
-Tangible is cars, phone, home,  and rings etc.
-Intangible is insurance and serviceindustry etc.
    Product management consist needs nanlysis, create value, product positioning, and marketing trading strategy.
Product components consist Brand/Logo, Pakaging, Product lines< a kind of product such as Jazz and Civic> and product models such as  Honda 100, 125.110 etc
.
Barbie
- Product lines are dolls
- Product models are Hawaii, sunshine, and winter etc.

Journal 3 #

  I learned about " What are the real want "
Demand to be divided into Hierarchy such as
-Basic needs
-Safety
-Belonging
-Ego-status
-Self-actualization
    My brand show about belonging because when customer want to buy Barbie dolls, he want to own. And I learned about brand values. Brand values are the core values represented by a brand such as fun, excitement, first class, prestige, modren, and sexy etc.