Product strategy


Slogan : "We can do barbie" and "we can do anything RIGHT BARBIE?"
Product strategy- just as mentioned earlier the products include research and development, packaging and labelling. The Brats doll was able to capture the attention girls particularly between the ages of 9 to 11 because of its popular dressing, the dolls have different characters to choose from and each doll projects a different image. In addition, the designs of the product which are the accessories and dresses are more up-to-date and funkier therefore little girls prefer having Brats dolls. Moreover, more girls prefer Brats dolls because of the different characteristics and images, unlike Barbie who only has one look. In order to address the changing needs of girls Barbie released Diva Stars and Lavas, however both products have unfavourable outcomes.The survey clearly shows that Brats is the favourite of girls. Barbie dolls must have funkier clothes and accessories in order to attract more kids. In addition, Mattel must develop new characters, the company have already created Ken and Kelly, therefore an addition to the dolls would be a good idea since more girls nowadays prefer a more diverse choice of dolls to choose from and not just one character.
Marketing Strategy of Barbie Dolls
         Barbie doll is the most famous doll in the world for over forty years. Little girls have grown up playing Barbie dolls and have even pass the love of Barbie dolls to their children. Almost every girl in this world have touched or played a Barbie doll at some point in their lives. Barbie is a famous brand from the United States which was launched on the year 1959. Barbie was created by Ruth and Elliot Handler the persons behind Mattel Toys, the idea behind Barbie came from their daughter Barbara, upon seeing their daughter play with paper dolls the couple have comprehended completely the idea that creating a 3D doll that represents a woman would be a good toy (, 2007).
The objectives of the marketing strategy are:
  • To identify the appropriate marketing strategy for different age groups.
  • To develop new products that will suit the needs of the consumers.
  • To ensure that the Barbie products will be ahead in terms of market share and sales all over the world.
The packaging  also affects the sales of the products, even though Barbie is already an established brand, the packaging of Brats dolls is more attractive compare to the Barbie dolls, and therefore kids will most likely choose it.
positioning : Fresh and LovelyTarget group : The Brats doll was able to capture the attention girls particularly between the ages of 9 to 11 because of its popular dressing, the dolls have different characters to choose from and each doll projects a different image.
Product line :     - Barbie dolls



  1. the design fits in the product personality : )
    very good job.

    what would the blog look like if you adjust the font size and delete the highlighted areas ??

  2. Teacher, I can't delete it. I don't know why.
    Thank you for comment my lovely teacher.:)

  3. Dear, Barbie's brand manager

    As our business relationship,first of all,I would like to say"THANK YOU"for your invitation.

    For your brand,in my view, it's so interesting and it's known around the world.Thus,I'm glad to be the partnership of yours.

    I would like to say something here. I'm so impress with your brand. I like the way you design and make your decision about whatever you want on your blog. It means how much you're so perfect and understand informations in your brand.

    However,I'm one who isn't creative person, I notice from my understanding. I'm so impressed in your brand. It's one brand that it's so perfect.In my view,if you want your brand is perfect more,you shouldn't highlight the text because it's not interesting.

    Hopefully,I appreciate the opportunity to exchange the idea on your blog designing.

    Sincerely yours
    Ms.Maneenoot Ploymee
    Samsung's brand manager

  4. Dear , Barbie’s brand manager,

    I’m general manager of Coca Cola company. I’m so glad to visit Barbie’s home. First of all, I would like to say “ thank you for your invitation and your blog is very beautiful.” In my opinion, Barbie makes children feel happy and enjoy.

    I can suggest about your design. Your design is appropriate your product especially, the color of background. Pink and black color attracts the target group of your product in concluding colorful photographs. I think your font is easy in reading. For the part of body, it is quite clean and your vdo is very nice.

    Finally, I hope that my opinion or any suggestion of mine would be good for your blog design.
    Sincerely yours,
    Miss Keawalin Kocharoenwat
    A general manager

  5. Dear a General Manager of Barbie Girl in Thailand.

    As manager of Apple brand in Thailand, I'm so thankful for your invitation, I enjoyed watching your blog

    I appreciate with your blog design. For me I think your blog it's interesting and i love your design because is colorful more than

    your faithfully

    Miss Ailada Thojae
    Apple brand manager