Promotion strategy- promotion is an important aspect in marketing the product because the company distributes the information regarding new products, product lines, brand and company. Different forms of promotion are employed by businesses such as advertising, sales promotion, publicity, tradeshows and many more. Through promotion of products, the company is able to identify their target markets, the promotion of the products have a huge impact on the sales and revenues of the products, an ineffective promotion will produce unpleasant results, therefore the promotional strategy of the company can be either its strength or weakness, it also offers doors for opportunities to improve products through customer feedback. In the case of Barbie dolls in order to increase its sales they must employ aggressive advertising since girls are influenced on what they see on television and if the latest products of Barbie are advertised on television the children will most likely ask for their parents to buy the doll.
The main reasons why there is a fall on the sales of Barbie is the conflict within the company that affects the management of the company. The idea of change is foreign to Mattel and the company is too confident on their status on the market. However, in order to dominate the sales, shares, as well as, the hearts of little girls all over the world, the management of Mattel must settle the conflict. Being more open to changes won’t hurt a business, on the other hand, being too confident will surely cause the fall of sales of a business.
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