When I know Victoria ‘s secret, I understand strategies that make a great benefit for company such as their advertising campaigns, including the Victoria's Secret Lingerie Catalog and Victoria's Secret Fashion Show are visually appealing and controversial. It’s advanced continuously.
The company use internet media to promote their products that make customers are easy to contact detail for purchase products. Victoria’s secret was established during in early 1970.That’s quite long time. But the company still create new innovation for their products such as high- tech for lingerie. Importantly, a great quality of products and advertising. I think that’s position of sale. These strategies make the company is popular nowadays.
Moreover, the company use sexy supermodels in Victoria ‘s fashion show for promote lingerie. That’s a fantastic!