2011/07/12

Journal 3 #

  I learned about " What are the real want "
Demand to be divided into Hierarchy such as
-Basic needs
-Safety
-Belonging
-Ego-status
-Self-actualization
    My brand show about belonging because when customer want to buy Barbie dolls, he want to own. And I learned about brand values. Brand values are the core values represented by a brand such as fun, excitement, first class, prestige, modren, and sexy etc.

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